Don't believe the hype! Here's a real superfood, unsweetened organic cocoa powder.

Acai is getting a lot of attention as a hot new ‘superfood‘ thanks to endorsements from celebrity dermatologist Dr. Perricone, the multi-level marketing operation behind the over-hyped MonaVie, and other interests.

‘Superfood’ is a term a lot of people hadn’t ever even heard until recently.  But when it started being used to promote acai berries, something clicked in the public’s mind. Maybe it’s the welcome and intuitive change in thinking that whole foods can be just as good for us as supplement capsules and tablets.

But ’superfood’ isn’t a technical or specific term, anyone can call anything a superfood.  To be a legitimate superfood, we think a product or substance has to meet 3 criteria: (more…)