The Federal Trade Commission has just announced a settlement with breakfast cereal giant Kellogg’s over claims that just eating a bowl of Frosted Mini-Wheats cereal could boost a child’s attentiveness by almost 20 percent. Faulting both the science of Kellogg’s study and its interpretation of the results, the FTC charged that Kellogg’s claim are false and in violation of the FTC Act. Chairman Jon Leibowitz adds, “We tell consumers that they should deal with trusted national brands. So it’s especially important that America’s leading companies are more ‘attentive’ to the truthfulness of their ads and don’t exaggerate the results of tests or research. In the future, the Commission will certainly be more attentive to national advertisers.” This is good news for the industry but perhaps bad news for parents who were (or are) eager to find something ‘easy’ to help their children pay attention, learn and develop intellectually. Fortunately, there are some great products and nutritional factors that can help kids learn and concentrate better, but don’t count on Kellogg’s to clue you in. Get an overview in today’s AllStarHealth blog.