How does your favorite juice stack up?

There was a time not too long ago when most people would look at you like you were crazy if you started talking about the dangers of free radicals and  how antioxidants protect your body from their effects.  But the value of antioxidants is common knowledge now, we know they slow the aging process, protect health in hundreds of ways  and reduce the risk of all kinds of disease. Consumers feel good about purchasing and using anything they know to be high in antioxidants; brands have capitalized on this by giving high profiles to the antioxidant content of the foods, drinks and supplements they make. (more…)

Don't believe the hype! Here's a real superfood, unsweetened organic cocoa powder.

Acai is getting a lot of attention as a hot new ‘superfood‘ thanks to endorsements from celebrity dermatologist Dr. Perricone, the multi-level marketing operation behind the over-hyped MonaVie, and other interests.

‘Superfood’ is a term a lot of people hadn’t ever even heard until recently.  But when it started being used to promote acai berries, something clicked in the public’s mind. Maybe it’s the welcome and intuitive change in thinking that whole foods can be just as good for us as supplement capsules and tablets.

But ’superfood’ isn’t a technical or specific term, anyone can call anything a superfood.  To be a legitimate superfood, we think a product or substance has to meet 3 criteria: (more…)