Peroxide lighteners and dyes chemically damage hair. A new study shows how alpha lipoic acid protects hair when formulated into hair dyes. Huge implications for that industry.

If you’re one of the millions of people who use commercial hair dyes to lighten or perm your hair, you  already know that the peroxide in those products damages your hair. A new study shows that by adding an inexpensive antioxidant to a peroxide hair dye, the hair is protected without affecting the results. This is a golden opportunity for that industry to launch a new generation of better, healthier products. (more…)