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Posts Tagged ‘vitamin labels’

Dear AllStarHealth.com,

I’ve noticed that some supplements list all their ingredients and tell you exactly how much of each one there is. Other products lump everything into a list like ‘Proprietary Blend’ or “Exclusive HyperDiet Complex” without specify ingredient amounts. Why do only some products specify amounts? I would think every customer wants or even needs to know that.

Best regards,

Tom Wilton

Dear Tom,

A lot of other customers have noticed this as well. Some have questioned whether this Proprietary Blend Approach is an attempt to conceal information from customers, such as a worrisome level of caffeine, sugars, or some other red-flag ingredient. While it’s true they’re trying to conceal information, they’re not trying to conceal it from you the customer.

We certainly agree with you that it’s in the customer’s best interest to see exact amounts of all ingredients in a product. And, actually, we’re sure that supplement companies themselves would agree also. We know them well and it’s clear that without exception they’re all really proud of their products and have nothing to hide. Nothing to hide, that is, from you.