"Atkins" has become virtually synonymous with successful fat loss. The Atkins approach keeps carbs to a bare minimum while emphasizing protein and moderate amounts of fat. The widespread popularity and success of the Atkins approach has helped make Advantage® bars a customer favorite. Advantage® bar fans include busy professionals, dieters, working parents, athletes and trainers who all appreciate the great taste and convenience of Advantage® bars, and the fact that they fit right into the Atkins lifestyle. Advantage® bars use the highest-quality protein sources like casein, whey isolate and soy. This combination of fast-absorbing whey and slow-absorbing casein is a good idea, since it makes the Advantage® bar more satisfying than some other bars. Advantage® bars also supply fiber, which helps to fill you up but without adding any additional calories. The protein content of the Advantage® bar is about 19 grams. To put that into perspective, 19 grams is a little more than you'd get by eating 3 whole eggs. The Advantage® bars have only a tiny fraction of the cholesterol in 3 eggs, however. Atkins balances the protein content with a lower amount of fat and almost no carbs or sugars (1g). This ratio of high protein, moderate fats and low or no carbs and sugars is key to the success people have had with the Atkins' approach. Keep a few Advantage® bars in your desk at work, and pack a few into your bags or briefcase; you'll always have a convenient and healthy snack handy and won't have to resort to fast food or convenience foods.