When the original 40/30/30 eating plan -- 40% of calories from carbohydrate, 30% of calories from protein and 30% of calories from fat -- was first introduced, it was scorned as being another low-carbohydrate diet that had too much protein with a borderline-acceptable level of fat. At the time, the national nutrition recommendations were to eat a high-carbohydrate, low-protein, low-fat (as low as you could go) diet for heart health and weight control. The 40/30/30 eating plan was often categorized with the "unhealthy," very low-carbohydrate, high-protein, and often high-fat diets that were being promoted for quick and dramatic weight loss. In actuality, the 40/30/30 eating plan takes the best aspects of many food plans and defines a very healthy and satisfying way to eat. A new way to define 40/30/30 is as an eating plan that recommends a moderate intake of carbohydrate, encourages higher protein intake for satiety and lean body mass retention, and includes a variety of fat sources to provide essential fatty acids for optimal health. Current scientific research supports this type of eating plan, and it's value has been recognized by leading nutrition authorities.Zone Perfect Nutrition Bars give you a convenient source of 40-30-30 nutrition so you can quash your hunger and keep on working hard or playing hard. Order a box today and you'll always have balanced nutrition on hand when hunger strikes.