Balance Pure Bars are a deliciously simple, all-natural bar......for people who just want a deliciously simple all-natural bar. A Balance Pure Bar is not a bodybuilder's bar, not a diet bar, not an energy bar. In fact Balance Pure Bars are a radical new concept in bars; whole food bars that you can simply eat whenever you're hungry. Each Balance Pure Bar gives you 9 grams of soy protein and you get to choose from some inspired flavors like Cherry Pecan, Banana Cashew, and Chocolate Cashew. Very reasonably priced-too.