It was already known that pomegranates are a very healthy fruit and that pomegranate juice is full of beneficial antioxidants. But recent research has singled out pomegranate juice as being the most powerful of all the antioxidant fruit juices. That's caused a sharp increase in demand for cost-effective pomegranate juice concentrates and supplements, but most pomegranate products are not that, amounting to little more than overpriced, watered-down pomegranate juice drinks. Jarrow Formulas never cut corners like that and are usually way out in front of supplement trends. Jarrow's Pomegreat Pomegranate Juice Concentrate is just what most pomegranate converts are looking for; an antioxidant-rich 100% pomegranate juice concentrate, without other fruits juices, water or sweetener. Pomegreat users add it shakes or other drinks, and because it's concentrated - not watered down or sweetened - you don't need to use a lot.