Curcuminoids are the terms given to the primary active ingredients in Turmeric which has been both a kitchen and medicinal herb for thousands of years. Turmeric continues to be researched for a wide-range of established and potential benefits, primarily for liver and cardiovascular health. In the 21st century, turmeric supplements let people exploit the health benefits of this herb without having to have their diet revolve around curry or other turmeric dishes. As with most herbs, the quality of turmeric is highly variable and it's important to use a turmeric supplement from a brand that specializes in high quality herbs like Nature's Way. Nature's Way Turmeric would be an excellent choice for those seeking natural, herbal support for healthy liver and cardiovascular function.