Customers looking for an all-natural whole-food bar don't have that many good choices. Usually, they have to chose from bars intended for other types of users. Lara Bars were formulated specifically to please the all-natural customer - not bodybuilders, not marathoners, not dieters. Lara Bars are about as natural a food as you can find, short of quitting your job and reverting to a hunter-gatherer lifestyle. Lara Bar ingredients are 100% unprocessed and raw. They're gluten and dairy-free and contain and are completely non-GMO. Lara Bars are compatible with kosher, vegan and soy-free diets. They provide whole food nutrition like fiber and essential fatty acids. Each Lara Bar provides 1 serving of fruit according to the USDA food guide pyramid.