Tastes great. Texture is like firm gelatin.
Love this stuff. So happy to have found a zero carb fruit-spread option for my low-carb bread - yay! No more boring butter only on my toast. Also tasty with almond butter.
Only weird thing is the texture - it is like a firm, slightly rubbery gelatin. It is a bit tricky to spread for this reason. Dont expect it to spread like real apple butter or jam because its not real jam, of course!.
The taste is also not really like a jam, but it does taste happily like some kind of apple spread - maybe apple jello - but as long as youre expecting an apple-butter-like product, and not real apple butter, you cant go wrong with this nice zero carb, pleasant-tasting alternative. Am buying again.