Clif Bar

Clif Bars are a great tasting, convenient source of energy for any activity.

(also known as Cliff Bar)

About Clif Bar

Clif Bar Inc.’s vision has always been bigger than the bar. The company perceives itself to be on a journey toward long-term sustainability, exploring ways to keep people, the planet, the environment and its local communities healthy for generations to come. Clif Bar recently became the first major energy bar to be certified organic, using 70% organic ingredients such as organic rolled oats, organic roasted soybeans and organic honey. This not only provides a better product for consumers, but also represents a step toward safeguarding the nation’s soil and water.

Clif Bar History

In 1990, Gary Erickson set off on a one-day, 175-mile bicycle ride with his buddy Jay. As usual, he packed six energy bars—the only energy bar brand on the market at the time. Halfway though the day, Gary realized he simply couldn’t stomach another unappetizing, sticky, hard-to-digest bar. Then and there, at a moment he now calls “the epiphany,” the inspiration for the CLIF BAR was born.

Clif Bar Ingredients

Clif Bar Inc. believes food should taste delicious, nourish your body and give you the energy to do the things you love. They also believe in supporting farming systems that will preserve our natural resources for future generations. Clif Bar Inc.'s goal is to increase the organic content of all their products.

All Clif Bar flavors are certified to contain 70% organic ingredients by QAI (Quality Assurance International). Clif Bar is the first major energy bar to earn organic certification. Currently, Luna Bars contains 12% organic ingredients and MOJO Bars are at 45%. has a Low-Price Guarantee on all Clif Bar Cliff Bar Products.